SMODÈ MAGAZINE

The Current Social media Strategy You’ve Heard of But Probably Haven’t Tried

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I tend to romanticize my writing, try and be the person I’ve always wanted to be if other attempts are proving momentarily unsuccessful. As writers and as people, we are keen to moralize our lives and overly-compare the experiences of our peers, which I often find becomes an overwhelming series of emotions and a warped perspective of my talent compared to those around me.

Beyond writing in whichever capacity, considering the reasons why you write is an asset in convincing your audience to read it, even if that person is only you.

In other words, expanding outside of what you already know. Social media is the necessary friend you need to understand yourself as a person and a writer as a bi product of that, and to encourage visibility and confidence of others in you. The common knowledge is that authors and writers alike must read a hell of a lot to feel relevant, or a writer to begin with.

Writing is reflective, a therapeutic endeavor (once the stress has subsided) and literary research should be as much about you as the community you are writing to.

Taking over an increasingly larger section of the social media scene over the last year has been the boom of not only Vloggers, Influencers and self-made YouTube stars, but Podcasts. Like the effort you bring to your work itself, in taking the time to read this, podcasts encourage an unobtrusive way to discover more about what people are literally talking about. They are a slicker way of having a wide range of your own hand-picked radio shows at your fingertips, where social media can feel a little more humanly accessible than a badly judged self-publishing enquiry that you don’t hear back from. 

How a Podcast may take your creative journey to a new level.

An article from WNIP (What’s New in Publishing) tells us that with “a third of people listening to a podcast at least once monthly”, a more intimate approach to communication may be the secret to fixing your literary inspiration plateau, where subscribers, fans, budding writers, or passer-byers can be a part of not only your current projects, but your general creative output. You may not have listened to a podcast ever, or have no idea on the distinction between that and the radio, but the incentive lies with what could be a refreshing approach to your social PR, your content creation, or like me, how I spend a great chunk of my free time. Like the audio-book that has revolutionized portable reading, podcasts are the sister that has transformed portable conversations that you can carry with you on the go, ones you can play,pause and rewind at your discretion. Why the podcast plunge?

Be present, be inspired. It’s no secret that writing, at whatever stage you find yourself in, can be a confusing business and finding the right platform for you to do so is obviously rather important. Podcasts that specifically target themselves are information havens, from actionable ideas to something more business focused. For completed works looking to publish, check out Kindlepreneur’s pick for self-publishing podcasts including ‘Self-Publishing Formula’ – hosted by Mark Dawson and former BBC journalist James Blatch, or ‘Sell More Books Show’ – with Jim Kukral and Bryan Cohen, which sees through many of the unanswered questions

I guarantee you haven’t explored, always keeping you up to date with the most current news.

Both are available on iTunes and Android. Which journalist you admire, do you have a celebrity best friend from afar, or a writer you live and breathe? Mine is Dolly Alderton, author of ‘Everything I Know About Love’, who hosts ‘The High Low’, a weekly pop-culture podcast co-hosted with Pandora Sykes. Whatever your podcast inclination, known to you or not, there is little chance you won’t find something you like. Look at Audible, Spotify and BBC Sounds to discover a whole new world of conversation, albeit without the flying carpet. Something to aim for maybe.

Talk, and write. Consistency is key.

Where a podcast may outrank the comparatively more popular Instagram is when you chose to be the podcaster rather than the podcast’e Perks can involve the chance to explore monetization opportunities, address people directly in a personable way that conveys your personality and guide the niche of your tête-à-tête that Instagram is more limited to.

Nobody is keen to read a thesis under every one of your Instagram images, and Podcasts can allow you to engage freely in conversation that doesn’t feel overwhelming and still provides a blog-like sound. Self-publishing is a pivotal process in feeling unapologetic to share your work with the world without permission from someone ‘higher up’. A couple of simple but not limiting examples of platforms to investigate from Podcastinsights.com include

Buzzsprout and Simplecast. For more information: podcastinsights.com

Provide yourself with a marketing edge.

All our social media channels are a way to market ourselves to people we have never met.

Digital marketing trends are taking precedence within the podcast community and one way to be social media savvy is to use them as a tool for growing a loyal following and having the freedom to entertain the same crowd in new and exciting ways. By putting yourself out there in closer proximity to your audience, people can grow to get to know you as well as your work. Time is a difficult medium to barter with and it can be quite an undertaking to dedicate yourself to a podcast. So, another thing I want to suggest is partnering up.

Are there people you know in the same position as you?

People you get your inspiration from, somebody who is on the same stepping stone?

If there’s one thing that’s sure to get a little more attention on the social media front, it’s a collaboration or equally a podcast guest. Social Media is first and foremost a community.

In marketing yourself, the aim of the game is to receive as much exposure as possible and gain something that you couldn’t anywhere else. It is often suggested that though podcasts are popular within the writing community, they are still comparatively less-well-known, but arguably more effective. Specifically, within the Self-Publishing industry, podcasts will help re-educate you into understanding why you are writing, and what the world can best offer you for what you choose to give it, and in what I’d say is one of the friendliest social media stages on offer right now.

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