The Future is Bright: Millennials are Entering Motherhood with Control and Confidence, Prioritizing Self-Care and Maximizing Their Time

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New Research from Zulily Looks at the Mindsets of New and Expecting Millennial Moms, and Celebrates the Little Big Moments with its Bi-Annual Welcome Baby Event, an All-in-One Shopping Destination. Whether for the first time or third, becoming a mom is an occasion full of emotion and excitement when the days can feel long but the years fly by. With more than 4 million babies being born each year, online retailer, Zulily, aims to make moms’ lives easier and help maximize savings so they can stay focused on celebrating the little and big moments that come with a new family addition. This is exactly why Zulily is debuting its bi-annual Welcome Baby Event from April 6 – May 4 with the theme, “We Got You, Mama!” to help all new and expecting moms find the products and brands they need and want throughout their motherhood journey.


Over 500 millennial moms across the country, both new and expectant, told Zulily that they are feeling more prepared and confident as they enter motherhood. They are embracing a new all-in-one shopping approach, with 60% of moms with babies under 12 months shopping online for themselves and their baby at the same time so they have more time to focus on meaningful life experiences with their family. With this in mind, Zulily is uniquely positioned to help new and expecting moms easily and quickly discover new deals and fresh products every day with a shopping experience catered to their specific needs.

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