SMODÈ MAGAZINE

The Women BLAZING a New Trail In CRYPTO

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UK BASED CRYPTO WALLET APP ZUMO IS REVOLUTIONISING THE TECH LANDSCAPE OF THE NATION – BOTH WITH ITS STAFF AND ITS CUSTOMERS

“The FinTech gender gap is most stark at the top – recent studies have demonstrated that woman represents just 14% of FinTech board seats. At Zumo, women represent over 40% of our team and the same in our management team. Moreover, reports often place crypto owners as being less than 10% female… For Zumo, this isn’t a future we believe in.” – Dagmara Aldridge, COO – Zumo

Now representing some 36% of the Zumo consumer base, women make up a key customer segment for the Edinburgh based FinTech brand, bucking the market trend of being disproportionately male-dominated.

Following a national survey carried out by the brand in Q1 2021, there were clear learnings as to why women underrepresented within the space. 56% of females said the reason they have never purchased crypto was that they feel they don’t know enough about it while only 49% of men felt the same.

Discussing why women seem feel less comfortable with the sector than men, CMO of Zumo , Amelie Arras said: 

“Our approach to marketing crypto has to change – not to make it more “female-friendly” but to make it more accessible for all. Working from the baseline that there isn’t an intellect issue, then the lack of understanding for women is rotted in something deeper… This comes down to everything from the language we use, the pictures we create, and ultimately the content we put out into the wider world. That change happens from within, and it’s impossible to influence this without ensuring diversity exists at all levels of your business internally.

Lockdown was a period of change for the crypto market, seeing unparalleled growth from currency like Bitcoin, but also in terms of female representation with a CoinMarketCap report in April 2020 identifying that the number of women within the crypto industry grew by 43.24% in the first quarter of 2020.

“Change is coming- when asked if they would rather have £1,000 of crypto vs. stock, woman outranked men as crypto advocates. The same was true of government bonds, gold and property indicating that there’s not only a real appetite to move in the space, but a passion for the potential of its long-term value.” Devina Paul, CFO -Zumo

ABOUT ZUMO

Zumo is the digital wallet and payments platform that makes your money and cryptocurrency work seamlessly together. Non-custodial smart wallet, housed on the Zumo App, uses the power of blockchain technology to give consumers the safest and simplest way to buy, store, send and spend cryptocurrencies and traditional money.

Founded in Edinburgh in 2018 by entrepreneurs Nick Jones and Paul Roach, Zumo is a purpose-driven Fintech business with transparency, accessibility and financial inclusion at the core. They aim to bring the benefits of smart money to everyone. And after Covid-19, they are driven to bridge the gap to a better way of dealing with money. Zumo is not elitist. It’s not exclusive. It’s not only for the one per cent.

For more information visit: www.zumo.money 

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