SMODÈ MAGAZINE

Timex Group And Judith Leiber Couture Announce Collaboration And New Partnership

Share Article
Following the collaboration debut, the license agreement is the natural next step in the partnership

Timex Group, a global leader in watchmaking for over 165 years, today announces a strategic new license agreement with Judith Leiber Couture, a global luxury brand.

The partnership will begin September 15, 2021, with the introduction of two limited-edition watch designs, the T80 digital and Q analog. With the bold, artful, and fashion-forward touch of Judith Leiber, the styles will be limited to 200 units each and feature over 900 hundred Swarovski® crystals on the watch cases, dials, and bracelets in playful color combinations that could only come from such a distinctive designer.

We are proud to reinforce our partnership with Authentic Brands Group and to add a brand that is a true cultural icon in the fashion world, notes Tobias Reiss-Schmidt, CEO of Timex Group. We look forward to combining our expertise in luxury watchmaking with the disruptive, pop-culture-inspired designs that the Judith Leiber brand is so renowned for. 

As part of this new partnership, Timex Group’s creative designer Giorgio Galli has teamed up with Judith Leiber’s creative director Dee Ocleppo Hilfiger to maintain the essence of the Judith Leiber brand while ensuring the watches and collections reflect the colorful aesthetic and contemporary luxury styling of the brand.

Timex x Judith Leiber: with more than 900 Swarovski crystals hand-applied, this vibrant and colorful collaboration brings sparkle from the runway to the wrist.

We’re so excited to design and release a collection with Timex. Watches are timeless, functional and the ultimate style accessory, said Dee Ocleppo Hilfiger. Each watch has been transformed into wearable art through the impeccable craftsmanship, bold colors, and iconic designs our audience loves and expects from Judith Leiber Couture.

Under this license agreement, Timex Group will be responsible for the production and worldwide distribution of Judith Leiber and Judith Leiber Couture-branded watches beginning in Spring 2022 at Judith Leiber boutiques, select authorized retailers, and online. 

Timex Group designs manufacture and markets innovative timepieces around the world. Timex Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 3,000 employees worldwide. As one of the largest watchmakers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, Adidas, Furla, Gc, Guess, Judith Leiber, Missoni, Nautica, Salvatore Ferragamo, Ted Baker, Versace, and Versus.

Judith Leiber is a name synonymous with elegance, style, and sophistication. For more than fifty years, Judith Leiber’s incomparable evening bags and crystal minaudières have been recognized worldwide for their meticulous attention to detail, flawless hand-craftsmanship, and whimsical designs. Under the creative direction of Dee Ocleppo Hilfiger, the brand’s co-owner, collaborator, and global brand ambassador Judith Leiber has expanded its global footprint and re-launched Judith Leiber jewelry. Judith Leiber is available in 105 points of sale across North America, Europe and the Middle East, and Southeast Asia.

Visit: http://timexgroup.com / https://judithleiber.com/