UNIQLO Launches “Buy With Purpose” Program on Earth Day to Encourage Customers to Shop Thoughtfully

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On Friday, April 22nd, UNIQLO will launch “Buy with Purpose,” a new feature available on the UNIQLO APP and uniqlo.com that rewards customers’ purchases of certain items with a donation made from UNIQLO on the customer’s behalf to one of three non-profit UNIQLO partner organizations. The styles within the “Buy with Purpose” program are sustainably made, including BlueCycle Jeans – which use a process that reduces the amount of water in the jeans finishing process by up to 99% – and DRY-EX and UV Protection products that are made with recycled polyester. The new program is one of UNIQLO’s latest efforts to extend its LifeWear philosophy of making good clothing that is made for all to also make a better planet and society for all.

UNIQLO Buy With Purpose

Upon checking out any item that has a “Buy with Purpose” stamp, either in-store by scanning the APP, or online at uniqlo.com, customers will receive a notification that their purchase has earned a $2 donation credit. They are then asked to choose one of UNIQLO’s long-standing non-profit partner organizations for the donation to go to the USA for UNHCR (UN Refugee Agency), charity: water, or Street Soccer USA.

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