Today, America’s #1 collagen brand*, Vital Proteins®, reveals the faces behind their newest global brand campaign, Every Moment is Vital. Actor and content creator, Addison Rae, who was named a Global Brand Ambassador earlier this year, joins the campaign to continue her relationship with the brand. Rae has been a long-time user of Vital Proteins Collagen Peptides, Matcha Collagen and, most recently, Wellness Gummies. The campaign also highlights the daily routines and personal wellness journeys of the British model, entrepreneur and new mom, Iskra Lawrence; fitness instructor, coach, and entrepreneur Chase Tucker; and fitness content creator Silvy Araujo.
The campaign was filmed by director Damien Chazelle, with campaign photography by Cass Bird, and original music composed by American film composer Justin Hurwitz. Every Moment is Vital offers an intimate look into what health and wellness mean to some of today’s top influencers, driving those conversations worldwide. The campaign goal is to inspire consumers to commit to wellness and showcase impactful moments in each person’s unique journey.