Welcome to Hôtel Hennes: Gigi Hadid Stars in H&M´S New Film Directed by Bardia Zeinali

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H&M is proud to unveil the delightful and unexpected Hôtel Hennes in a new short film for the Spring/Summer 2022 season. Hôtel Hennes is a fictional fashion destination, inspired by legendary art hotels where artists, thinkers and icons gathered, collaborated, and completed residencies.

It is a place where aesthetics are exaggerated and experimental, where stories can twist and turn, where dreams are made, and where fashion has no rules.

Visually, Hôtel Hennes is a wonderland; the stars are not in their usual roles and every frame is intended as a new adventure. – Bardia Zeinali, Director

Watch the hotel owner, played by Gigi Hadid, welcome a new hotel guest, played by model Jill Kortleve, to Hôtel Hennes with the help of an entertaining cast of visitors and staff from models-turned-bellhops Jazzelle Zanaughtti and Kiddy Akita Lou to newly checked-in holidaymakers, Isabelle Chaput and Nelson Tiberghien of the Young Emperors.

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