Yves Saint Laurent Beaute will launch a global program entitled “Regeneration of the Global Environment” with the global non-governmental organization “Re: wild” on Earth Day. It will be a broad effort to have a better impact on the Earth and the people who live on this planet. By 2030, the “Regeneration of the Global Environment” program will work to protect and regenerate 100,000 hectares, which is about 10 times the area of Paris, and in parallel, Yves Saint Laurent Beaute will procure raw materials. Protecting biodiversity even in priority areas affected by climate change in the area
Yves Saint Laurent Beaute operates a unique Ourika Community Garden in the Ourika Valley of Morocco and has long been involved with the land, and the project is inherited by Yves Saint Laurent Beaute’s new sustainability platform. The new vision of “changing the rules, changing the future” has three pillars: “reducing the burden on the environment”, “regenerating the global environment”), and “violence is not love”.